Just like the rest of us, Hector Rodriguez and Julian Franco were two friends who really enjoyed riding their bikes. Yet, as they went through their evolution as cyclists – from the first time clipping in, to racing their first criterium – they developed a strong sense of what they liked, and what they disliked about the bikes they rode and the manner in which they acquired them.

Unhappy with the current off-the-rack solutions, they saw an opportunity to create a bicycle brand that was performance driven and truly customer-centric. Today, Franco’s built-to-order approach allows a customer to roll their new bike off the showroom floor, customized to their needs from day one.

“Our customers trust us with building their new dream bike, so any products we recommend are products we truly believe in. ENVE’s focus on design, performance and aesthetics make their wheelsets and components an easy go-to build option for us.”

Franco Bicycles
3533 Old Conejo Rd #110
Newbury Park, California 91320

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